Bauhaus

I did this series when I was studying typography. The purpose of type, at its root, is the transfer of knowledge. Its a way to bring an idea into the physical world. Through history, however, it has become much more. It has become art because it transfers more than just the idea it was meant to represent. There are certain emotions that accompany certain kinds of type. From script to slab and kerning to chaos, a multitude of information is being transferred apart from the meaning of the words. More interesting to me is how the changes in type can be understood through the context of history. The underlying sentiments and circumstances of the people can by seen in the type they produce, just like their art or music or theatre.

The Bauhaus school (1919-1933) focused on the union of art and craft. Art had become separate from craft and craft had become void of art. In the type design of that era you can see how the shapes are very colorful and geometric, almost mimicking their buildings. There type was like building blocks, symbolizing union between form and function. The Bauhaus era was also a movement for the future. It was modern thinking and apolitical; therefore, an enemy of the Nazis.

So in this piece I decided to make a movie poster for a mock film called 'Hitler vs the Bauhaus.' The bold, primary colors are associated with the Bauhaus logo, giving it energy and optimism. Hitler is shown in a desaturated, bland color similar to the Nazi uniform; which speaks of their traditional, political view of art. Hitler was a delusional artist but his rejection from the art community help fuel the fire against modern art, ultimately shutting down the Bauhaus in 1933. Because of this I put Hitlers arm over the Bauhaus logo showing the power he had over it. The increasingly spaced lines coming from his arm give the piece movement and urgency. Its almost like Hitler just extended his arm out and is about to smash the Bauhaus logo. I like to summarize images by reducing them down to the most necessary shapes, colors, and tones; which is what I did with Hitler and is a common theme in Bauhaus design. I filled Hitler's white space with his name giving the image texture. The names in the credit section are major influences to the Bauhaus movement and the arts and crafts movement which was its forerunner. I chose a typeface that has Bauhaus qualities and militaristic qualities.

Below are more pieces I did for each major typography era.

Gutemburg Title
1400s Gutenberg Era
1700s Transitional Era
1800 Futurism
1800s Industrial Revolution
Early 1900s Futurism
Grid Contemporary
Mid 1900s Swiss Style
Contemporary