Vote

During the 2004 presidential race, voting awareness was being pushed throughout the country. This was the chosen poster of many that I submitted to a voting campaign. The goal was to motivate nonvoters, increase awareness and provoke thought about the impact that voting and the lack thereof has on our democratic system. The idea behind this was that if you don't voice your opinion about our elected official, you are essentially letting someone else do it for you. The average voter turnout in America is around 50%, so in reality, those half of our country is making up the mind of the other half. People don't like others to make their mind up for them, so I thought this would be universal concept to develop. I chose the archetypical human figure because its universal; and since everyone is effected, everyone should understand the image. I chose black and white for the clarity and impact it offers. Black and white says: 'cut to the chase'...'hey, this is serious'. Since the 'head swapping' was enough to draw attention to the poster, it didn't need any color flare to divert from the concept. The eye is first drawn to the heads, begging the question 'why does that person have two heads and the other one is decapitated?'. Then the caption serves to answer the question ultimately bringing the viewer to a choice ... 'which person am I?'. 'Am I the person with no head or the one with two?'. I think naturally people don’t want to be headless.

The other posters I made were variations on the headless theme (one was too informative the other wasn't clear enough) and a completely different take aimed more for the college crowd. My college life was bombarded with complaining about all things ... professors, the man, technology, and of course politics. So I thought it appropriate to use the catch phrase 'If you don't vote, don't bitch.' Since so many people like to complain, they can validate that right by voting. Since the phrase wasn't new and somewhat cliche, I chose to attract attention with color and illustration. Green is harmonious and peaceful while orange is controversial and stimulative; so used together they scream 'love me or hate me' which coupled with the boldness of the word 'bitch,' its sure to grab some attention. The illustration I chose to connect with this phrase was an actual bitch. Of course its unrelated to the context but my goal was attention not context since the context is understood ... it just needed eyes.

Vote